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Sony is one of the companies with the worst possible reputation.Sony is probably playing the long game: whatever bad publicity they are receiving currently will probably blow over in a couple of months, while the fundamentals they put in place will pay dividends across future projects.
... Which is to say it's probably a good time to buy their stocks in a couple of weeks as the current negative reactions bottom out, and they start the long climb back to normality. Just remember to dump as soon as it start look good because chances are they'll do another one of these "long term forward thinking decision".
(obviously not legit financial advice)